Urban Company IPO Review: Price, GMP, Allotment & Listing
05 September 2025 · Sachin Gadekar
Comprehensive Analysis of Urban Company IPO: Price, GMP, Allotment, and Listing Details
Urban Company IPO Day 1 Subscription Update
On Day 1 of bidding, Urban Company IPO witnessed a moderate start with overall subscription at 39%, led primarily by retail investors, while institutional participation remained subdued. The grey market premium (GMP) indicates a potential 35% listing gain, suggesting strong investor sentiment in the unlisted space. However, experts advise caution, noting that while Urban Company has a robust brand presence and growing market share in the home services segment, profitability challenges and intense competition could impact long-term performance. Investors with a higher risk appetite may consider subscribing, while conservative investors may prefer to wait.
Urban Company IPO Details
| Particulars | Details |
|---|---|
| IPO Date | September 10 – September 12, 2025 |
| Listing Date (Tentative) | September 17, 2025 |
| Face Value | ₹1 per share |
| Price Band | ₹98 – ₹103 per share |
| Lot Size | 145 shares |
| Total Issue Size | ₹1,900 crore |
| Fresh Issue | ₹472 crore |
| Offer for Sale (OFS) | ₹1,428 crore |
| Issue Type | Book Building IPO |
| Listing At | BSE, NSE |
| Employee Discount | ₹9 per share |
| BRLM (Lead Manager) | Kotak Mahindra Capital Co. Ltd. |
| Registrar | MUFG Intime India Pvt. Ltd. |
Urban Company IPO Timeline
| Event | Date |
|---|---|
| IPO Open Date | September 10, 2025 |
| IPO Close Date | September 12, 2025 |
| Allotment Date | September 15, 2025 |
| Refund Initiation | September 16, 2025 |
| Credit of Shares to Demat | September 16, 2025 |
| Listing Date (Tentative) | September 17, 2025 |
| UPI Mandate Cut-off | September 12, 2025 (5 PM) |
Urban Company IPO Price Band and Lot Size
Price Band: ₹98 – ₹103 per share
Retail Minimum Investment: ₹14,935 (145 shares at ₹103 each)
sNII Investment (14 lots / 2,030 shares): ₹2,09,090
bNII Investment (67 lots / 9,715 shares): ₹10,00,645
The lot size is designed to encourage retail participation, while also making room for high-net-worth investors (HNIs).
Urban Company IPO GMP (Grey Market Premium)
The Urban Company IPO GMP (Grey Market Premium) will reflect investor sentiment before listing. As of early September 2025, grey market activity suggests strong demand, but exact premiums may fluctuate closer to the listing date. Tracking GMP helps investors gauge potential listing gains.
About Urban Company
Founded in 2014, Urban Company is a technology-driven full-stack marketplace providing a wide range of home and beauty services. Its offerings include:
Home cleaning, plumbing, electrical work, appliance repair
Beauty treatments and massage therapy
Innovative home solutions such as water purifiers and electronic door locks under the ‘Native’ brand
As of June 30, 2025:
Presence across 51 cities in India, UAE, and Singapore (excluding Saudi JV)
Over 54,000 monthly active service professionals
Operations in 12,000+ service micro-markets
The platform is built on strong network effects and supports professionals through training, tools, insurance, and financing, ensuring quality service delivery.
Market Opportunity
The Indian home services market was valued at USD 59.2 billion in 2024 and is expected to reach USD 97.4 billion by 2029. With less than 1% online penetration, there is immense growth potential for Urban Company to expand further.
Urban Company Competitive Strengths
Established brand trust with millions of users.
Multi-category, hyperlocal platform benefiting from strong network effects.
In-house professional training and support, ensuring consistent service quality.
Robust technology platform driving scalability.
Diversified revenue streams from consumer services, sales to professionals, and ‘Native’ products.
Urban Company Financial Performance
| Period Ended | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|
| Assets (₹ Cr) | 2,200.64 | 1,638.65 | 1,631.22 |
| Total Income (₹ Cr) | 1,260.68 | 927.99 | 726.24 |
| Profit After Tax (₹ Cr) | 239.77 | -92.77 | -312.48 |
| Net Worth (₹ Cr) | 1,781.28 | 1,292.64 | 1,339.46 |
| Reserves & Surplus (₹ Cr) | 2,646.12 | 2,404.69 | 2,402.82 |
Urban Company IPO Review: Should You Invest?
Positives:
Strong revenue growth and profitability turnaround
Large addressable market with low online penetration
Strong consumer trust and brand recall
Tech-driven operations with scalability
Risks:
Intense competition in home services and beauty segments
Dependency on gig workforce quality
Market penetration challenges beyond metro cities
Ultra’s Verdict: The Urban Company IPO shows strong fundamentals with significant growth potential. Given its profitability turnaround, market opportunity, and brand dominance, it presents an attractive option for long-term investors, though short-term listing gains may depend on market sentiment and GMP trends.
FAQs on Urban Company IPO
1. What is the Urban Company IPO price band?
The IPO price band is ₹98 – ₹103 per share.
2. When is the Urban Company IPO listing date?
The IPO is expected to list on September 17, 2025 on BSE and NSE.
3. How can I check Urban Company IPO allotment status?
You can check the Urban Company IPO allotment status online via the registrar MUFG Intime India Pvt. Ltd. using PAN or application details.
4. What is the Urban Company IPO GMP today?
The Urban Company IPO grey market premium (GMP) is subject to daily changes. Investors track GMP to estimate possible listing gains.
5. How much should retail investors invest?
The minimum retail application is 145 shares (₹14,935).
6. Is Urban Company IPO good to apply?
The IPO looks attractive for long-term investors due to strong growth, profitability, and a large untapped market. Short-term investors may consider GMP trends before applying.